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Marketing to LibrariesMarketing books to libraries is an important aspect of the publishing business. Jan Nathan is the Director of the Publishers Marketing Association (PMA) and has succinctly summed up what all publishers must do for effective library sales mailings: EFFECTIVE LIBRARY MAILINGS There are certain key factors in making any mailing successful (whether you do it through PMA, cooperate with other publishers, or do it yourself). 1. You should list all wholesalers and distributors you have for your title. 2. You should place the necessary ordering information prominently on the flyer (ISBN, Price, Publishing Date, number of pages, cataloguing information, etc.) 3. You should list author credentials, if applicable. 4. You should mention all relevant reviews that could cause an order (such as Library Journal, Publishers Weekly, Booklist, Choice, etc.) With mention of these, many libraries can show a need to buy. 5. You should state the acquisition buyer or department to whom the flyer should be directed (e.g. Attention: Reference Acquisition Librarian). If you don't know where your title will be catalogued at a library, go to your local library and talk to the librarians and they will provide that information. Librarians are typically not interested in discounts, since they will be ordering through an approved wholesaler and/or distributor, so just state the cover price of your title. Other information should also be included on your flyer, but the above will certainly help cause an order. Independent PublicistsHere is a list, alphabetized by first name, of book publicists that I deal with an a regular basis as Editor-in-Chief of the Midwest Book Review. Some have Web sites (see above), others don't -- yet. Listed are their telephone and address information, as is a brief description by each of the services they offer. -- Jim Cox 411 Video Information/Leslie T. McClureSpecializing in video and multimedia. 411 Video Information Alice B. AchesonEstablished as an independent marketing and publicity organization in New York City in July 1981 (with moves to San Francisco in 1988, and the Pacific Northwest in April 1996, Alice B. Acheson utilizes more than 25 years of publishing experience, including six as Editor, to consult on publishing questions, while her company provides -- for publishers and authors of fiction and non-fiction -- a full range of bilingual (English and Spanish) marketing services (from book contract through publication date) on a national, regional and/or local basis, publicity (including author tours), special sales, and subsidiary rights (especially magazines and book clubs). Alice B. Acheson Ampersand Communications/Amanda SuttonAmanda Sutton, Publicist for Ampersand Communications, specializes in creative book promotion with marketing techniques both traditional (media relations, copywriting, and event planning) and evolving (social networking, blogging, and web outreach). Amanda's background in educational and university press publishing shapes Ampersand's brainier side, which aids authors and publishers in creating readers' guides and study questions.With book promotion that's both brainy and creative, Ampersand provides promotion that appeals to readers' dual hemispheres. Amanda Sutton Ampersand Communications 1628 Stanford Dr SE, Albuquerque, NM 87106 505-400-3898 amanda@ampersandcomm.com http://www.ampersandcomm.com Andrea BlainAndrea Blain Public Relations Inc. specializes in publicizing children's and family VHS and DVD programs. Andrea Blain, President Andrea Reynolds InternationalSince 1979, ARI has provided marketing and management strategies to hundreds of independent professionals, authorities and spokesmen across the US and Canada who are ready to build lucrative advice empires. Not for the timid, our customized strategies suit entrepreneurial risk-takers who are ready to multiply their incomes and sell more books by selling their professional advice. We develop appropriate promotional opportunities which pay them: how-to book publishing, media appearances, writing assignments, newsletter publishing, column syndication, public speaking, consulting assignments, seminars, radio and TV hosting, spokesman activities, spin-off products, etc. Talk to me BEFORE you sign a book contract. Andrea Reynoldshttp://www.AndreaReynolds.com PO Box 49, Lake City PA 16423 Phone: 814-774-5070 e-mail: info@AndreaReynolds.com The Barrett CompanyThe Barrett company is based in the film capital, Los Angeles, and represents everyone from major publishers to POD authors to self-published writers. Our firm has successfully worked with Hollywood studios and TV networks in introducing authors interested in selling books for the large and small screens.Contacts: Barbara Wall or Charlie Barrett The Barrett Company Communications 12021 Wilshire Blvd, Suite 600, Los Angeles, CA 90025 email: info@thebarrettco.com http://www.thebarrettco.com ASCOT Media GroupASCOT Media Group primarily represent authors and publishers. Their PR Campaigns are extremely inexpensive and highly effective. ASCOT's strengths are TV and Radio Tours. They reach far and wide to over 300,000 media outlets and are known for placing many previously unknown authors on national television and radio shows and have on numerous occasions been the reason their authors have made the NY Times best-seller list. Full contact testimonials are seen at: http://www.ascotmedia.com/testimonials.html At ASCOT's web site, in the press room, authors can be seen appearing on national TV shows.Trish Stevens - CEO ASCOT Media Group, Inc. Post Office Box 58884, Webster, TX 77598 Phone: (281) 333-3507 Phone: (281) 748-5094 e-mail: tstevens@ascotmedia.com email: support@ascotmedia.com http://www.ascotmedia.com Brickman MarketingBrickman Marketing has been doing PR and marketing since 1976. The firm has extensive experience working with non-fiction authors for reviews and distribution. In addition, the company works with publishers of special interest, how-to, children's and documentary Videos/DVD's and helps to obtain reviews and set up non-exclusive distribution.Wendy Brickman Brickman Marketing 395 Del Monte Center, #250, Monterey, CA 93940 831-633-4444 phone 831-633-4499 fax email: brickman@brickmanmarketing.com www.brickmanmarketing.com Caitlin Hamilton Marketing & Publicity, LLCCaitlin Hamilton Marketing & Publicity, LLC Champagne PRChampagne Public Relations is a full service boutique size public relations and marketing communications firm that focuses on national book publicity and author tours, as well as local and regional campaigns. We work with all types of books including self-published, or those with large and small publishers.Contact: Lisa Schuble Champagne PR 333 E. Ontario St. Suite 1304B, Chicago, IL 60611 phone: (708) 715-4810 email: LSchuble@champagnepr.com www.champagnepr.com Claire Kirch"Claire has established herself with a kind of 'brand name' recognition in the field of book promotion. She has been so reliable in the past that any title she sends us gets serious consideration because she's earned a reputation as a responsible and savvy 'gatekeeper.' It's a status earned by adhering to high standards of professionalism coupled with a flair for promotion - and a winning personality." -Jim Cox, The Midwest Book Review Claire Kirch Publicity Services provides book publicity and author promotion services to publishers, authors, and booksellers for national and regional literary publicity campaigns. Services provided include: advance blurbs, copywriting, preparation of all press materials and media kits, media contact and follow-up, author tours, guerilla marketing on the Internet, promotional research, and general book publicity consulting. Claire Kirch Publicity Services specializes in literary fiction, feminist/women's issues fiction and nonfiction, Midwest authors, and mysteries. Contact Claire Kirch at clairekirch@aol.com or (218)727-8373. Claire KirchClaire Kirch Publicity Services Editor, The Reader's Edge Bookstore Newsletter 8 North Second Ave. East, Suite 306 Duluth, Minnesota 55802 (phone and fax) 218-727-8373 (email) ClaireKirch@aol.com Ms. Darlan ErlandsonA publicist who makes a difference! Since 1987 when Fame Advertising was incorporated, we have developed our media and promotional contacts to assist with all areas of NON-FICTION book publicity, editing, proofreading and a wide variety of PR services.We work throughout the US, to provide local, regional and national media attention to any variety of books, magazines, tours, films, or events. We also do PR for crisis management, celebrity books, promotional tours, and can even develop press kits, press releases, distribute the press releases and follow-up. All of that creates a sensationally successful PR campaign to remember. Publicists CAN make a difference in your project success. Ms. Darlan Erlandson Fame Advertising Inc. 517-214-4592 fame@acd.net www.fameadvertising.com myspace.com/publicityqueen Don't Judge a Book by its CoverMichelle Blackley conducts publicity campaigns for a wide variety of authors and books, specializing in media works that include press, speaking engagements and book tours. With just seasonal interns, everything she does has her hand in it, from emails to phone calls. She take on products that she feels passionately about and looks for amazing opportunities with great people. Under the firm name, Don’t Judge a Book by its Cover, this boutique operations specializes in book tours, media placement and organizing speaking engagements.Michelle A. Blackley, Literary Publicist Don't Judge a Book by its Cover Phone: 917/916-3030 E-mail: michelleblackley@yahoo.com Dorothy MolstadNow a Marketing Manager for Voyageur Press, an imprint of MBI Publishing, Dorothy brings over 20 years of experience in working with books, covering law to inspirational, and tractors to teddy bears and tea cups. She has a wealth of innovative, unusual ideas, and can outline the basics of a minimum campaign to get your book a buzz. She can consult, advise, or just "do" what needs to be done. Fees negotiable; hourly rates, volume rates, or retainer options. "Dorothy Molstad is the consummate professional. She has developed the knack for knowing
whom to target and what interests to advance to those targets on behalf of her clients. And shes
fun to work with in the process." 687 Wildwood Lane Stillwater MN 55082 651-342-0447 Fax 651-439-5148 Cell 651-238-0733 Dendoor@aol.com Gail Leondar-WrightGail Leondar Public Relations promotes progressive books. To date, we've publicized over 150 titles, all of which have political, religious, feminist, and/or gay/lesbian content. We have promoted books by Dr. Helen Caldicott, His Holiness the Dalai Lama, Kate Bornstein, Holly Hughes and Leslie Feinberg. We've had clients interviewed on Fresh Air and Weekend Edition, The NBC Source Report, and numerous other nationally syndicated radio and television shows. We've placed interviews in The New York Times, The Washington Post and in major newspapers across the country. I think of my work as social change work, and I find it enormously satisfying. Services include: Author tours including national media outlets Gail Leondar Public Relations Hank LuttrellConsultation with small publishers, authors, event organizers and booksellers about promotion, marketing and distribution.I can help you develop appropriate, modern approaches and business solutions for your publishing, book, or comic book related ideas. I’ll answer your questions and help you research the information you’ll need to fulfill your creative impulses. Our first interview is free, of course, to see if we are compatible. From the start, I’ll try to provide an honest appraisal of your situation, and if I don’t think we can make it work, I’ll advise you that it won’t be worth investing in my assistance. Hank Luttrell 1421 South Park #200, Madison, WI 53715 608-441-1957 http://southparkbooks.com/Consulting.html Jan Yager, Ph.D.Jan offers coaching and consulting on selling foreign rights as well as how to do book promotion including writing a press release and creating a wining media kit, how to write a book proposal for consideration by a publisher, as well as self-publishing options, as well as how to write a book. Jan has published 25 nonfiction and fiction books with major houses such as Simon & Schuster, Inc., Doubleday, Facts on File, Inc. as well as through her own small press, Hannacroix Creek Books, Inc., which she founded in 1996. She has worked in publishing fulltime for three years -- at Macmillan and Grove Press -- and is also a sociologist and speaker. Jan has been interviewed on her areas of expertise, especially friendship or work issues, such as time management, on major talk shows including Oprah, The View, The Today Show, Good Morning, America, CBS-TV, CNN, Good Day, Atlanta, and is often interviewed in the print media. She has an impressive track record selling foreign rights for books in 22 languages, directly or through her sub-agents around the world. She regularly attends or exhibits at major book publishing trade shows including the Frankfurt Book Fair, the London Book Fair, and BookExpo. In addition to coaching by phone or in-person, Jan periodically offers all-day seminars on book promotion or selling foreign rights.Jan Yager, Ph.D. World News and Information Network, Inc. 1127 High Ridge Road, #110, Stamford, CT 06905 203-968-8098 jyager@aol.com http://www.drjanyager.com http://www.hannacroixcreekbooks.com Karen VillanuevaKaren Villanueva is a literary publicist living in Albuquerque, New Mexico. In addition to publicity services for authors, Karen also offers her skills as a professional photographer, contract publicist for publishing houses, author representative, and author escort (hired by publishing companies). An award-winning publicist in the music industry in Toronto, Canada, Karen changed focus to work with authors upon arriving in the U.S. Her activities include booking local, regional, and national book tours, and publicizing via electronic and print media first-time published authors to nationally renowned authors. Media placements for authors include USA Today, CNN, Associated Press, Canada AM, Prime Time, Larry King Live, National Examiner, New York Times, Los Angeles Times, Washington Post, Midwest Book Review, People magazine and many, many more. Karen works on a three-month minimum and sliding scale basis, according to each months work. Karen Villanueva Author ServicesPublicity . Photography . Book Tours Author Representation . Author Escort PO Box 25061, Albuquerque, NM 87125-0061 USA Telephone: (505) 764-8323 email: authorcare@aol.com www.authorcare.com KSB PromotionsKSB Promotions offers full publicity and promotion services for publishers and authors including advance comments, book club rights, preparation of all press materials, substantial media list, author tours, and general consulting. National, regional, and local campaigns. More than 25 years experience working with small and mid-size publishers and self-published authors. Non-fiction only, specializing in travel, cookbooks, gardening, parenting, health and general lifestyle topics. Kate Siegel Bandos & Doug Bandos Lisa ShawLisa Shaw is the author of twenty books, including the forthcoming Perigee book, 1001 Ways To Market Yourself & Your Small Business, from which these tips are excerpted. She runs Williams Hill Publishing and Litterature, a company that produces greeting cards for cats and dogs, which has been mentioned in the Wall Street Journal and on The Tonight Show with Jay Leno. She also conducts publicity campaigns for other small businesses. She is offering a special Do-It-Yourself Publicity Kit, developing and writing a complete press kit and providing a list of 100 media contacts for only $1200; you send out the kits and do the follow-up. Lisa Shaw Michele KarlsbergMichele Karlsberg Marketing and Management specializes in concentrating on print and electronic media, for the mainstream, lesbian, gay and feminist market. Creating press releases, press kits and cover letters. Target mailing lists from an extensive database. Networking with freelance writers for interviews. Assistance with post production, consumer marketing, advertising campaigns, direct marketing to bookstores, U.S. and foreign distribution contacts. Promotional tours, special events, conference planning and author appearances.Michele Karlsberg is the Curator of "OUTSPOKEN: A Lesbian & Gay Literary Series" She is the author of " Self Publishing Gay Books" and is the co-editor of TO BE CONTINUED and TO BE CONTINUED: TAKE TWO (Firebrand Books) Michele Karlsberg Marketing and Management 101 Lexington Ave., Staten Island, NY 10302 karlsbergm@aol.com Phone: 718-351-9599 Fax: 718-980-4262 Obie Joe MediaObie Joe Media specializes in finding the unusual, untraditional, and incomparable venues that bring audiences to our authors. We specialize in minority authors and presses. We're also good for local and national media placements: NPR's Weekend Edition, The Baltimore Sun, The Montel Williams Show, Philadelphia Daily News, Black Issues Book Review, and scores of radio and TV programs. Partners Kelly Powers and Ellis L. Marsalis, III offer several decades of experience in journalism, promotion, public relations, database design, and web site development. We're book authors, too, and understand the challenges and excitement in finding new audiences for a book. ONE FREE BOOKING/MEDIA PLACEMENT to introduce you to our business.Obie Joe Media P.O. Box 24610 Baltimore, MD 21214 410-215-2262 kelly@obiejoe.com http://www.obiejoe.com Phenix & PhenixAt Phenix & Phenix, we represent writers that we believe have a message the world needs to hear. While every writer must find their own voice, we help their voice to carry-through articles in newspapers and magazines, and through appearances on radio, television, and at bookstores. We believe that books change lives, and we exist to help these books reach the world. Phenix & Phenix Literary Publicists2100 Kramer Lane, Ste. 300, Austin, TX 78758 Phone: 512-478-2028 Fax: 512-478-2117 info@phenixpublicity.com URL: http://www.phenixpublicity.com PR By the BookThe mission of PR by the Book is to attain, or aid in attaining, as many quality media "hits" as possible. PR by the Book has the experience and connections to attract media on a local, regional or national level. We start with a unique positioning angle, sculpt it into a pitch and look for the appropriate placement in the media.Marika Flatt PR By the Book (512) 560-6787 marika@prbythebook.com www.prbythebook.com Shel HorowitzI'll write materials (news releases, brochures, fliers, articles, PSAs, backgrounders, newsletters, etc.) -- cheaply, rapidly, and well. On some of these projects, if their needs are simple, I also handle design. But I'm not really a full-service publicist in that I really don't have media contacts outside Western Massachusetts and try to stay away from placement. My areas of greatest strength are arts, small business, services, high-tech, politics, and of course, small press. But I'll take on pretty much anything unless I find it deeply offensive. For instance, I will not promote a pro-tobacco or anti-gay client -- but I might do a moderate Republican even if they didn't get my vote. I even had some negotiations with a Libertarian publisher a while back. Shel Horowitz Skye Wentworth Public RelationsSkye Wentworth Public Relations provides media relations and book publicity services for authors and publishers. Her experience includes 15+ years of media planning, design and market strategy, video production, special events, and publishing communications. Award-winning services include press kits, video trailers, author tours, print, television, radio and Internet placement. Your new book: you know it’s sensational. Now 20 million other people know it, too.Skye Wentworth, Book Publicist 11 High Road, Newbury, MA 01951 978-462-4453 skyewentworth@gmail.com www.skyewentworth.org SoCal Public RelationsRebecca Grose has more than 14 years of experience in book publicity, having worked for several major publishers (including Simon & Schuster, HarperCollins, and Harcourt), she started her own freelance publicity business in 2003. Specializing in children's books, she works closely with each client to create and strategize an effective, personalized publicity campaign.Rebecca Grose SoCal Public Relations 8130 La Mesa Blvd., Ste. 137, San Diego, CA 91941 619-460-2179 socalpublicrelations@yahoo.com Stephanie Barko, Literary PublicistStephanie Barko, Literary Publicist provides book publicity for nonfiction and historical fiction titles written for adult & young adult audiences. Clients include independently published authors, small presses, and traditional publishers. Visit Stephanie's webpage & blog to view the names of her award-winning authors and their testimonials, plus genres accepted, and services offered.Stephanie Barko, Literary Publicist 16100 Crystal Hills, Austin, TX 78737 (512) 291-6188 steffercat@austin.rr.com http://www.authorsassistant.com/Barko.htm http://www.theauthorsassistant.blogspot.com Strategic Vision, LLCAt Strategic Vision, your success is measured in results. Our team of experts provides comprehensive media relations and publicity services to authors and publishers. We focus on a results-driven campaign that translates publicity into sales. The media has consistently recognized us as a vital source of informative and thought-provoking authors and literary works.David E. Johnson Strategic Vision, LLC 2451 Cumberland Parkway, #3607, Atlanta, GA 30339 404-880-0098 phone 404-880-0084 fax www.strategicvision.biz Sydney McManusIf you have recently published a book, or are about to, the Publicity, Promotion, Marketing and Distribution services of the Jenkins Group, Inc., can be the deciding factor to your success. We can: Assist with arranging distribution and wholesale contacts to the ever changing and complex bookstore and library markets. Assist with distribution contacts in specialty markets such as airports, gift stores, catalogs, book clubs, foreign sales, rights and non-traditional retailers. Assist with your pre-publication review program. Provide access to our database of over 15,000 updated contacts in all areas of the media including newspapers, magazines, radio, TV, associations, organizations and the Internet. Assist with building an effective media kit that will stand out from the rest. We can: Formulate ideas and strategy to better serve your market. Point of purchase displays, Promotional flyers, Direct mail. Provide you with continuing education and the latest news in publishing trends through our IPN (Independent Publishers Network) and ISPPI (International Small Press Publishing Institute) networks. Refer thousands of publishing contacts in the business to help you in all of your publishing endeavors. Sydney McManus Willingham CommunicationsWith over twelve years of experience publicizing and marketing books, Jennifer Willingham offers publicity and promotional services for publishers and authors. From her previous in-house positions of VP of Publicity/Marketing for Thomas Nelson Publishers, Willingham excels in positioning inspirational books appropriately for mainstream media coverage. With involvement in over twenty-five New York Times best-selling book campaigns (including extended list) Willingham prefers to focus on non-fiction titles in the genres of current affairs, health, relationships, business and Christian living. Past media placements include “Good Morning America,” “Today Show,” CNN “American Morning,” Comedy Central “The Daily Show with Jon Stewart,” USA Today, “Dateline NBC,” “Larry King Live,” Fox News “Hannity & Colmes,” ABC Radio “Sean Hannity Show,” “Jim Bohannon Show,” “Hour of Power,” “700 Club,” Washington Times, etc.Jennifer Willingham Willingham Communications Email: Jennifer@WillinghamCommunications.com Phone: 615-826-2575 Fax: 615-827-0071 |
