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The Publisher's Bookshelf A-L
1001 Ways to Market Your Books John Kremer Open Horizons PO Box 205, Fairfield, IA 52556 0912411481 $27.95 1-800-796-6130 1001 Ways to Market Your Books: For Authors and Publishers is justly considered a standard in its field. Now in a newly updated and expanded fifth edition, John Kremer's "bible" of book marketing has even more real-life examples showing how other publishers and authors have successfully marketed their books. Readers will learn how to edit and design their books for promotional clout; open new markets; obtain national publicity; advertise effectively; promote and sell via the Internet; gain nationwide distribution; work with bookstores to sell more books; sell books to catalog and retail stores; sell to schools and libraries; and how to sell subsidiary and foreign rights. 1001 Ways To Market Your Books is enhanced with 225 specific marketing tips just for authors, as well as a separate chapter on how authors can capitalize on the increased recognition a book gives their work. Every author (no matter what genre the writing) and every publisher (large or small) should have their own reference copy of 1001 Ways To Market Your Books -- and periodically re-read it from cover to cover. The ABC's Of POD Dehanna Bailee Blue Leaf Publications PO Box 20, Huntersville, NC 28070 www.BlueLeafPub.com 0975509527 $8.95 http://dehanna.com POD stands for "publish on demand" and is an industry that sprang up with the advent of desktop publishing to provide a service for authors seeking to publish their own work, but who could not afford the costs involved with traditional publishing practices. There are now dozens of POD companies offering a variety of services to transform a manuscript into a published book, and a variety of charges for these services. The key distinguishing feature of POD publication is the ability to print one book at a time as ordered by the buyers. This eliminates traditional minimum print runs, book storage costs and associated inventory costs overhead. The ABC's Of POD: A Beginners Guide To Fee-Based Print-on-Demand Publishing by POD expert Dehanna Bailee is an ideal introduction hallmarked with straightforward, easy-to-read chapters featuring "think spot" questions by section. There are more than forty additional exploratory inquires, a glossary, supplementary recommended reading selections, and invaluable lists of "Other tips and Ideas" and "Questions to ask present authors". If you are an aspiring author wanting to self-publish, then give a careful reading to Dehanna Bailee's The ABC's Of POD. Then visit Dehanna Bailee's online "POD Database" at http://dehanna.com. The Agent Arthur M. Klebanoff Texere 55 East 52nd St., NY, NY 10055 1587991047 $27.95 www.etexere.com Arthur Klebanoff is one of today's most formidable and well known literary agents and a key figure in a front-page, technology-centric legal battle with publishing giant Random House in a case focusing on the question of who owns the electronic rights to the great books of the 20th Century. In The Agent: Personalities, Politics, And Publishing, Klebanoff vividly recounts all the lessons he's learned as a professional, ranging from his early days in politics to his current position at the center of the book rights corporate and judicial maelstrom. Klebanoff asserts that these days every author is an agent of their own future and shows how to crate multiple opportunities for success in a constantly-changing literary marketplace. The Agent is much more than just another publishing tell-all autobiography. It is an insider's report on publishing industry transitions and challenges. Here also is compelling and informative account of Random House's initial charges of copyright violation and reactions by major publishing players and the first legal case to directly focus on the vital question of who owns electronic rights in book publishing. If you are an author, literary agent, publisher, marketing director, or publicist, then you need to read Arthur Klebanoff's The Agent. The Agents Directory Rachel Vater Emmis Books 1700 Madison Road, 2nd floor, Cincinnati, OH 45206 1578601444 $19.99 emmisbooks.com In The Agents Directory: Everything You Need To Know To Sell Your Book Or Script by editor-turned-agent Rachel Vater is a veritable compendium of insider information on what a literary agent does, instructions on how to tell a good agent from a bad one, and practical advice on how to approach an agent by mail or at a writer's conference. Avoiding agencies that won't accept new writers or who will charge novice writers money up-front just to read their manuscript, The Agents Directory focuses upon identifying the best literary and script agents who are looking for new author clients. Each individual listing is complete with detailed, up-to-date information about what type of work that particular agent accepts, other authors represented, recent sales, contract information, and submission guidelines. With detailed instructions for writing query letters (complete with examples), a bonus directory of American and Canadian writing conferences, an an extensive list of writer's organizations, The Agents Directory is the the ideal guidebook and instructional reference for aspiring writers wanting to get their work published as profitably as possible. Aiming At Amazon Aaron Shepard Shepard Publications 1102 Olympia Avenue NE, #18, Olympia, WA 98506 093849743X, $15.00 www.shepardpub.com Amazon.com is the 800 pound gorilla of online bookselling. There are a large and growing number of other online booksellers (some are independent 'virtual' stores, while others, like Borders.com, are affiliated with traditional 'brick-and-morter' bookstores, and still others are specific to a particular publisher, like iUniverse.com) , but Amazon.com is by far the oldest, largest, best known, successful, and most important of them all. Amazon.com can (and often does) make the difference between a self-published author, a print-on-demand (POD) published author, a small-press author, or a major press mid-list published author being able to make a profit on their books. No small press publisher can afford to not list their titles with Amazon.com for the same reason – connecting with the reading public. In "Aiming At Amazon: The New Business of Self Publishing", an experienced writer of children's books for major publishing houses, as well as a successful self-publisher, Aaron Shepard draws upon his considerable expertise to teach novice authors who have (or are contemplating) self-publishing just how to utilize Amazon.com as a marketing resource for selling their book(s). The first major section, 'Publishing for Profit' begins with a basic introduction to the value of (and preparation for) online bookselling. The next section, 'Building Your Book', covers everything from title selection factors, to creating spin-offs, to crafting a marketable cover, to portability, to reprinting. Next is 'Meeting the Marketing' where Shepard covers data collection, publishing dates, pricing, book returns, book classification and description, publicity/promotion, and keeping track of book sales. "Aiming at Amazon' is specific to getting the book registered on Amazon.com, maximizing the benefits of being listed on Amazon.com, the various relevant features of Amazon.com, and 'the other Amazons'. The final section, 'Finessing the Future' addresses the issues of fine tuning a book, 'keeping it fresh', publishing more books, and how to deal successfully with a publishing industry and marketplace that is in a steady state of flux, change, and technological evolution. "Aiming At Amazon" is an essential read for anyone having to market a self-published or POD published book – and has a wealth of very practical and valuable information for small press publishers, novice free-lance book publicists, and mid-list authors of the larger publishing houses who find themselves having a major responsibility for promoting and publicizing their titles. Author 101 Rick Frishman & Robyn Spizman Adams Media Corporation 57 Littlefield Street, 2nd floor, Avon, MA 02322 www.adamsmedia.com 1593374127 $12.95 1-800-872-5627 The collaboration of publicist Rick Frishman and award-winning author Robyn Freedman Spizman, Author 101: Bestselling Book Proposals is a true "insider's guide" for authors seeking to sell what they write in today's complex and competitive publishing marketplace. A "great idea" for a book is not enough; to get publishers to take notice, prospective authors need a top-quality book proposal. Author 101 covers the basics of query letters and formulating proposals, and delves in-depth about specific details such as promotion plans, discerning the market for one's book, and perhaps most valuably, what agents and publishers hate the most (including "writers who say how much they liked other books", "writers who call constantly, are demanding, and don't hang up", and "writers who constantly tinker"). A "must-read", no-nonsense primer for publishing success and professional conduct, with the absolute highest recommendation for novice writers. The Author's Guide To Building An Online Platform Stephanie Chandler Quill Driver Books 1254 Commerce Avenue, Sanger, CA 93657 9781884956829, $14.95, www.quilldriverbooks.com, 1-800-497-4909 Many a novice author often fails to realize that when their book is published the responsibility for publicizing, promoting, marketing, and selling that book is mostly (if not entirely!) going to be on their shoulders. The good news is that the art and science of successfully selling a book in today's volatile and competitive marketplace can be done on as small a budget as $20 for the template of a website or blog. For those who don't know how to accomplish such a feat, book marketing expert Stephanie Chandler has written "The Author's Guide To Building An Onlkine Platform: Leveraging The Internet To Sell More Books", a step-by-step, articulate and practical compendium of instructions and advice. Chapters cover how to go about launching a website or blog; how to determine the target audience for a book; what kind of information will be needed to interest the intended readership of a book; how to optimize a website with search engines; the principles and techniques of publishing a monthly electronic newsletter and building a mailing list; and keeping up the struggle to bring a book to the attention of those most likely to be persuaded to buy it! Simply stated, "The Author's Guide To Building An Online Platform" is an ideal instruction manual that will materially assist any writer seeking to build a long-term career for themselves as published authors. Beating the Odds Shelley B. Wepner & Linda B. Gambrell, editors International Reading Association 800 Barksdale Road, PO Box 8139, Newark, DE 19714-8139 0872075893 $25.95 www.reading.org Edited by professors Shelley B. Wepner & Linda B. Gambrell, Beating the Odds: Getting Published in the Field of Literacy combines essays from seventeen contributors presenting more than eighty guidelines to cope with the often confusing labyrinth that is the publishing process. Though compiled especially for classroom teachers, reading specialists, faculty and administrators affiliated with literacy programs and others seeking to publish their writings in the field of literacy, much of the practical advice in Beating the Odds is applicable to writers of all walks. Whether one is trying to get a literacy article published in a journal, newspaper or magazine, or responding to rejection or revise-and-resubmit decisions, writing or editing a book, or just getting started, Beating the Odds offers sound advice on every step of the way. Of especial note are the topics not covered by most other writing guidebooks, such as the advantages and pitfalls in collaboration in writing for publication, and the importance of establishing a "write-for-publication" mindset. Highly recommended. Bestseller George Arnold Eakin Press Drawer 90159, Austin, TX 78709-0159 1571687998 $18.95 eakinpress.com Bestseller: Must-Read Author's Guide To Successfully Selling Your Book is a very handy guide written more for authors seeking to be picked up by a publishing house than for self-publishers braving the volatile book markets on their own. Nevertheless, Bestseller is filled from cover to cover with practical wisdom and advice relevant to both groups. A wry, humorous tone pervades the wealth of down-to-earth serious tips concerning how not to annoy a prospective publisher; the plans must be laid down in advance in order to succeed; how to work with retailers who "don't owe you the time of day", and so much more. An excellent and highly readable resource that focuses on how to get one's words out there for visibility as well as profit. Bestseller is an enthusiastically recommended addition to any aspiring author's personal and professional reference shelf. Book Blitz Barbara Gaughen & Ernest Weckbaugh Best Seller Books 7456 Evergreen Drive, Santa Barbara, CA 93117 188147402X $12.95 1-800-444-2524 Book Blitz: Getting Your Book In The News To Make It A Best Seller is a compendium of the tips, tricks, and techniques utilized by professional book publicists and marketing directors to publicize, promote, and sell books in today's highly competitive marketplace. Book Blitz offers an easy-to-follow, reader-friendly, step-by-step, low-cost sixty-step guide to effective book promotion. Book Blitz (with a terrific foreword by small publishing guru Dan Poynter) is must reading for any self-published author, small press publisher, aspiring publicist or newly appointed marketing director. In addition to fourteen chapters jam-packed with practical "how-to" advice, Book Blitz also features 44 "Gray Pages" of significant promotional resources, a PR & Book Publicity Questionnaire, and a glossary of publishing/publicity terms. Indeed, the only thing missing is the inclusion of the Midwest Book Review in the section devoted to listing reviewing resources. Nonetheless, Book Blitz is a "must" for new publishers. Book Design And ProductionPete Masterson Aenoix Publishing Group 6171 Hillside Drive, El Sobrante, CA 94803-3617 0966981901 $29.95 www.aeonix.com Book Design And Production: A Guide For Authors And Publishers will enable even the most novice aspirants to publishing an ideal instructional guide to every aspect of book publishing. A pioneer in the use of on-demand printing technology back in 1982-83 when he was in charge of publishing all price lists for a large railroad, and having operated several book design, printing and typesetting businesses for clients which included HarperCollins and McGraw-Hill, Pete Masterson takes the reader through every step of the book creation process. A master at the craft of book creation, Masterson clearly explains why 90% of all designers will prove wrong for a particular title -- and the ten crucial questions to ask when interviewing book designers; why Microsoft Word is a poor layout choice -- but what to do if you end up having to use it anyway; why the wrong fonts can ruin a book -- and how to pick the right ones. Covering both the outside (cover) of a book, as well as its interior design, and thoroughly "user friendly" throughout, Pete Masterson's Book Design And Production is one of those indispensable instructional references that should be on the shelf of anyone seeking to produce their own books so as to be as marketable (and profitable) as possible. Book Design and Production for the Small Publisher Malcolm Barker Londonborn Publications 0930235088 $24.95 Malcolm Barker's Book Design and Production for the Small Publisher is an outstanding manual for the small publisher or the self-publisher. It provides a working knowledge of the basic traditional principles of book design, and explains how they can be adapted to the specific needs of almost any type of book being currently published. Book Design and Production for the Small Publisher contains 100 illustrations, including several sample layouts from small press books. A Book Is BornNancy C. Cleary, et al. Wyatt-MacKenzie Publishing, Inc. 15115 Highway 36, Deadwood, OR, 97430 97819332279504, $24.00 www.wymacpublishing.com The collaborative effort of Nancy C. Cleary and twenty-four published authors, "A Book Is Born" reveals what it is really like to earn a living as a writer. A after a brief foreword and introduction, "A Book Is Born" is divided into two main sections: Part One - '24 Mom Authors Tell All' in which the contributing authors provided informative examples of going through pre-publication work, author platform-building, pitching manuscripts and story ideas to prospective publishers, post-publication publicity and marketing demands upon the author, and even the 'post-partum'-like depression that afflicts many authors after their book is finished, in print, and available to the reading public. Part Two - 'The Secret to Publishing' is actually a writing/publishing curriculum of instruction complete with visual examples for every step of the publishing (and getting published) process. Of special note in this do-it-yourself curriculum for aspiring authors are the Four Principles every writer should understand and apply; the Universal Laws which are essential to a book being written; and Insider Secrets on the four publishing options available to writers -- and determining which particular one is best suited for them. "A Book Is Born" is especially 'user friendly' reading and an invaluable addition to every aspiring writer's reference collection and professional reading list. Book Marketing De-Mystified Bruce Batchelor Agio Publishing House 151 Howe Street, Victoria, BC, Canada, V8V 4K5 9781897435007, $14.95 www.agiopublishing.com It often comes as a shock when newly published authors discover that they must bear most of the burden of marketing their books to the general reading public -- even if they are fortunate enough to be published by one of the major New York publishing firms like Random House, Simon & Schuster or Penguin-Putnam. For self-published authors that marketing responsibility is completely theirs. Most authors are aware of the many 'how to' books that are available to them for the purpose of helping them master the craft of writing, There are also instruction books on turning raw manuscripts into finished books. What is not so obvious is that there are a number of excellent instructional guides for authors on how to market their books after they have been published. One of the best of these marketing manuals is "Book Marketing De-Mystified" by Bruce Batchelor, the man who founded Trafford (Canadian based and one of the larger POD companies servicing North America) and is widely acknowledged as the creator of the print-on-demand (POD) publishing process that has shattered the book publishing monopoly of the traditional publishing firms by allowing anyone to easily become their own publisher. This 167-page compendium of practical advice offers an especially 'user friendly' introduction to the art and science of book marketing because of its conversational style, it comprehensive coverage of book marketing issues, and Bruce Batchelor's unique perspective. It should be noted that the Midwest Book Review is positively cited (page 120) as a resource for authors and independent publishers. "Book Marketing De-Mystified" is especially useful in terms of its discussion of where to sell books, price/value setting, personal sales, paid advertising, sales promotions, publicity and public relations. Simply stated, every author and every small press publisher needs to have a competent marketing plan -- and Bruce Batchelor's "Book Marketing De-Mystified" specifically and effectively addresses that need. Book Promotion Made Easy Eric Gelb, MBA/CPA Career Advancement Center Box 436, Woodmere, NY 11598-0436 1890158089 $12.00 The slim appearance of this 55-page paperback almost places Book Promotion Made Easy in the pamphlet realm, but spine lettering and an attention to depth makes it more than a pamphlet. Book Promotion Made Easy covers the event planning, presentation skills and marketing necessary to promote a book. Gelb is author of several self-published titles and provides a system of self-promotion through seminars and working with local bookstores: Book Promotion Made Easy provides a focus on creating such events to help market a book. Important information which goes beyond the usual tips on how to obtain publicity. Book Proposals That SellW. Terry Whalin Write Now Publications/ACW Press 5501 N 7th Ave, #502 Phoenix, AZ 85013 www.writenowpublications.com 1932124640 $14.00 More than 80% of all nonfiction books are sold from a book proposal, according to W. Terry Whalin, author of more than 60 nonfiction books and Book Proposals That Sell: 21 Secrets To Speed Your Success. Book Proposals That Sell breaks down the art of refining and pitching one's idea into simple individual steps such as "Know the audience for your book", "Keep the title and format simple", "Always include a SASE", "Maintain a log of your submissions", "Delete any hype" and more. Written in straightforward, no-nonsense terms easily accessible to writers of all skill and experience levels, Book Proposals That Sell is highly recommended for its nuts and bolts practical information drawn from research and extensive personal experience. Book Publishing Encyclopedia Dan Poynter Para Publishing PO Box 8206, Santa Barbara, CA 93118 1568601271 $19.95 parapublishing.com Book Publishing Encyclopedia: Tips And Resources For Authors And Publisher by Dan Poynter (the legendary guru of small press publishers) is an in-depth, knowledgeable, experienced based and "real world tested" compendium of useful, practical, and helpful information pertaining to the difficult and somewhat complex process of publishing and authorship. Providing a "user-friendly" guide to saving time and money in the publishing process, the utilization of internet resources, and more then 1001 tips, techniques and strategies on how to write, publish and promote a book, the Book Publishing Encyclopedia deftly informs novice publishers of the most effective approaches to profitable book publishing in an increasingly competitive marketplace. The Book Publishing Encyclopedia is very strongly recommended for all readers and writers searching for the ultimate and concise reference for publishing an authored work. Indeed, no personal, professional, or community library "Writing/Publishing" reference collection can be considered complete without the inclusion of Dan Poynter's Book Publishing Encyclopedia which is available in a variety of formats including soft cover, large print, LIT, PF, MobiPocket, and Palm. See the Dan Poynter website at parapublishing.com for specific ordering information. Bookstore Tourism Larry Portzline Bookshop Junkie Press PO Box 6067, Harrisburg, PA 17112-6067 www.bookstoretourism.com 0975893408 $10.00 1-717-541-0710 Bookstore Tourism: The Book Addict's Guide To Planning & Promoting Bookstore Road Trips For Bibliophiles & Other Bookshop Junkies by author and bibliophile Larry Portzlne is a combination tour guide, planner, and celebration of the independent bookstore. The result of the author's campaign of innovative grassroot efforts to promote and support independent bookstores through identifying them as a tourist destination and crating a new travel niche specifically designed for booklovers, Bookstore Tourism is as much fun as it is informational and is a superbly conceived and executed tool for the promotion of reading, literacy, travel, tourism, independent bookstores, and a shared love of books. There is also a very special serendipity with respect to Bookstore Tourism. It is an ideal reference and resource for authors and small press publishers seeking to create their own book tours, establish bookstore events within the community of independent bookstores across the nation. Of special note and value are the appendices providing contact information for national bookseller associations; regional bookseller associations; American literary and book festivals; a listing of books about books, bookstores, and reading groups; and state-by-state resource listings for agencies and bureaus dealing with the arts, economic development, history, libraries, and tourism. One of the most inexpensive and useful book oriented resources, the 104-page Bookstore Tourism is enthusiastically recommended for bibliophiles, authors, publishers, and booklovers everywhere. Book Typography Ari Rafaeli Oak Knoll Press 310 Delaware St., New Castle, DE 19720 www.oakknoll.com 1584561572 $34.95, 1-800-996-2556 Intended as an instructional particularly for publishers and anyone involved in typographical work, Book Typography is a no-nonsense, informative tour of the definitions, history, and current useage of various typefaces, styles, spacing techniques and much more. A wealth of notes elaborate upon the the text, as it walks the reader through such topics as "The school of close spacing", "Mise-en-page etc.", and much more. A handful of black and white illustrations, sample typefaces, and sample pages showcase the ideas and techniques discussed. An excellent introduction and well-rounded resource to the print technology of typography. Book Typography: A Designer's Manual Michael Mitchell & Susan Wightman Oak Knoll Press 310 Delaware Street, New Castle, DE 19720-5038 0948021667, $69.95 www.oakknoll.com 1-800-996-2556 A critically important part of publishing books is their physical appearance, which in turn is dependent on their design. "Book Typography: A Designer's Manual" is a complete and thoroughly 'user friendly' introduction to the basic principles and applications of typography to insure readily accessible communication to the reader. Type font selection, size, and positioning are essential elements in the construction of a book regardless of genre or category of publication. From poetry, to novels, to illustrated books, to reference works, "Book Typography" will prove invaluable to the novice while having a great deal of practical utility for even the more experienced publisher. Of special note is the chapter on "The Basic Terms of the Trade" which provides extended definitions of technical terms applicable to publishing. An impressively comprehensive, single volume typographical reference work, "Book Typography" is an essential, core addition to the reference libraries and supplemental reading lists of aspiring manuscript editors, copy-editors, proofreaders, production managers, and publishers. British Wood-Engraved Book Illustration 1904-1940 Joanna Selborne Oak Knoll Press 310 Delaware St., New Castle, DE 19720 1584560592 $59.95 1-800-996-2556 Very highly recommended and informative reading for bibliophiles and students of publishing history, British Wood-engraved Book Illustration 1904-1940: A Break With Tradition by Joanna Selborne is a simply fascinating look at a unique graphic art and an historically important aspect of publishing history -- the art and practice wood-engraved book illustration. From the variety of methods that book illustrators used to transcend older nineteenth-century practices, to detailed publishers' and print societies' archives, British Wood-engrave Book Illustration 1904-1940 presents virtually all there is to know about this striking and specialized illustrative craft over the course of the first four decades of the 20th Century. Business and Legal Forms for Authors and Self-Publishers Tad Crawford Allworth Press 10 E. 23rd St. Suite 210, NY, NY 10010 1581150393 $22.95 Tad Crawford's instruction manual, Business and Legal Forms for Authors and Self-Publishers, provides over twenty blank forms and clear checklists and explanations for their use, appearing in a revised edition and including the forms on a handy CD-ROM. The sample contracts are particularly useful in this business guide. Canadian Writer's Market, TheSandra B. Tooze McClelland & Stewart Ltd. 481 University Avenue, Toronto, Ontario, M5G 2E9 0771085265 $19.95 mcclelland.com Now in an up-to-date and expanded fifteenth edition, The Canadian Writer's Market: The Essential Guide For Freelance Writers is a solid, practical, invaluable "how to" guide to getting the art and science of getting one's work published. Individual chapters cogently offer basic advice, including contact information for a vast wealth of consumer magazines, literary publications, trade and business publications, newspapers, book publishers, literary agents and a great many more places to which one can send a manuscript to be published. Phone number, email addresses, mailing addresses, web sites, and more, fill the bulk of this solid, 433-page submission reference for aspiring Canadian authors. If you are seeking to be published in the Canadian market, then you will need access to The Canadian Writer's Market: 15th Edition! The Complete Guide To Book Publicity Jodee Blanco Allworth Press 10 East 23rd Street, Suite 210, New York, NY 10010 www.allworth.com 158115349X $19.95 1-800-491-2808 Jodee Blanco draws upon extensive, "real world" experience in heading up marketing campaigns that resulted in sixteen books climbing onto the New York Times bestseller list, in The Complete Guide To Book Publicity. Tips, tricks, and techniques covering the role of a book publicist, how to deliver an exciting interview, author tours, managing a crisis when something goes wrong, the when, why, and how of hiring an outside publicist, and much more. A solid resource of insider information from a veteran professional, and an absolute "must-have" for anyone considering or involved in a line of work involving book publicity and promotion. Complete Guide To Self-Publishing, The Tom Ross & Marilyn Ross Writer's Digest Books 1507 Dana Ave., Cincinnati, OH 45207 1582970912 $19.99 1-800-289-0963 Now in a fully revised, updated, expanded fourth edition, Tom and Marilyn Ross' The Complete Guide To Self-Publishing continues to be an indispensable, core, "how to" reference covering every aspect of publishing a book. As with previous editions, there are meticulous, comprehensive, step-by-step instructions on every aspect of publishing and marketing a book. The text is enhanced for aspiring self-publishers with informative appendices featuring marketing contacts, government helps, and vendors -- complete with names and addresses. New to this edition is a thoroughly updated and expanded section devoted to electronic publishing (ebooks) and electronic rights. Of special merit are numerous production tips to reduce design and printing costs for the novice publisher; proven sales letter formats, cover designs and catalog sheets; as well as marketing strategies for publicity, advertising ans sales. Anyone considering self-publishing as an option for their manuscript should begin with a careful reading of Tom and Marilyn Ross's The Complete Guide To Self-Publishing. It will save an immense amount of time, money, anxiety, and effort. The Complete Guide to Successful Publishing Avery Cardoza Cardoza Publishing Box 1500, Cooper Station, NY, NY 10276 0940685434 $19.95 1-800-577-9467 Avery Cardoza's The Complete Guide To Successful Publishing is an easy to follow, step-by-step "how to" manual for creating, printing, distributing, and selling books. The Complete Guide To Successful Publishing covers the essentials of publishing and features a complete guide to distribution channels; the essentials of type, page, book and cover design; offers more than 75 key charts and sidebars for the aspiring publisher; a step-by-step guide to preparing a book for the printer; ways to cut printing and production bills in half; how to get your company and books listed in the book trade; earning money trough subsidiary sales; expanding your company into a bigger business; in-depth resource guides, and thousands of "tips, tricks and techniques" to profitably publish anything from fiction to non-fiction, best-sellers to gift books, poetry to cookbooks The Complete Guide To Successful Publishing is an invaluable guide and an essential reference for anyone aspiring to professional publishing practices and expertise in today's highly competitive literary marketplace. The Complete Idiot's Guide To Getting PublishedSheree Bykofsky & Jennifer Basye Sander Alpha Books c/o New American Library 375 Hudson Street, New York, NY 10014 1592575188 $19.95 1-800-847-5515 www.penguin.com Now in a completely updated and significantly expanded fourth edition, "The Complete Idiot's Guide To Getting Published" provides the aspiring author and the novice publisher with step-by-step instructions on turning a manuscript into a published book. Enhanced with an accompanying CD-Rom enriched with dozens of document templates, lists of agents, lists of writers' conference, and publisher resources of all kinds and categories, "The Complete Idiot's Guide To Getting Published" is one of the most "user friendly" how-to books on the subject of publishing available to the general public today. Along with a methodical explanatory presentation of the book publishing process, readers will learn just how to best get their particular manuscript ready for publication; how to keep track of publishing industry trends as part of determining the suitability and viability of their publishing project; effective, innovative, and tested marketing strategies, and so much more. "The Complete Idiot's Guide To Getting Published" will also enable novice writers to avoid common mistakes, understand publisher contracts, and consider the pros and cons with respect to literary agents. If you have aspirations to having your manuscript published, then do yourself the tremendous favor of giving "The Complete Idiot's Guide To Getting Published" a careful reading. Complete Publishing Resource Manual Linda Able Florida Academic Press PO Box 540, Gainesville, FL 32602-0540 1890357057 $22.95 1-352-332-5104 In The Complete Publishing Resource Manual, author Linda Able offers the most comprehensive glossary of nearly 2,000 terms used in publishing, printing, and graphic design fields available to today. Also featured is a 180-page annotated bibliography of virtually every single book published in this country to date on writing, publishing, book-marketing, public speaking and seminars, back-of-the-room sales, and Web publishing. The Complete Publishing Resource Manual is further enhanced with a 62-page resource section listing addresses of printers, media, review journals, trade organizations (regional and national), vendors and suppliers to the trade, as well as Web sites, E-mail addresses, chat groups, and list-servs of virtually anyone relevant to the publishing trade. The Complete Publishing Resource Manual is the first volume of a definitive three-volume manual on publishing and an indispensable reference work for all aspiring self-published and small press publishers, and has a wealth of reference information for the experienced publisher and corporate publishing company staff. Highly recommended for personal, academic, corporate, professional, and community library reference book collections on writing and publishing. Directory of Mailing List Companies: 12th EditionBarry Klein, Editor Todd Publications PO Box 301, West Nyack, NY 10994 0915344440 $40.00 1-800-737-1056 Now in a fully updated twelfth edition, Barry Klein's Directory Of Mailing List Companies is a complete, single volume guide to mailing list sources. The Directory Of Mailing List Companies describes the services offered by more than 1,000 of the most active mailing list brokers, managers, compilers, and owners. The Directory Of Mailing List Companies includes contact names, toll-free phone numbers, and list specialities. The Directory Of Mailing List Companies also includes listings for cooperative mailers, package insert programs, and card deck mailers. The Directory Of Mailing List Companies is arranged alphabetically and indexed by list speciality. The Directory Of Mailing List Companies is an essential tool for any business or organization utilizing a direct-mail publicity, promotion, or sales campaign. Do The Write ThingKwame Alexander with Nina Foxx Manisy Willows Books Phenix & Phenix (publicity) 701 Capitol of Texas Highway, Box 1202, Building C, Austin, TX 78746 0967895960 $17.95 www.amazon.com Do The Write Thing: 7 Steps To Publishing Success by Kwame Alexander and Nina Foxx is a solid, "user friendly" guide to the process of writing, editing, publishing, printing, marketing, and selling a self-published or small press title, whether it's poetry, nonfiction, or the next Great American Novel. Written in an accessible language easily understandable by readers of all backgrounds and experience levels in the writing and publishing domain, Do The Write Thing is a first-rate primer and soundly recommended to everyone with serious thoughts about presenting their book to the world! Especially designed for the aspiring author seeking publication for their work, Do The Write Thing is an useful and welcome addition to personal and professional reference collections on writing and publishing. Do You Really Want To Self-Publish Your Book? H. L. Nigro Strong Tower Publishing P.O. Box 11412, Lancaster, PA 17605 http://www.strongtowerpublishing.com 0970433034 $12.95 www.amazon.com Do You Really Want To Self-Publish Your Book?: Things You Should Know Before Making The Leap is a candid, tell-all account of the secrets of self-publishing, including hidden costs, the nature of book distribution, using the Internet to your best advantage, and a variety of options from doing everything yourself to getting involved with "publishing facilitators." A frank, straightforward introduction to the challenges of self-publishing, written for the non-specialist general reader contemplating producing their own book, Heidi Nigro draws upon her own personal experience as a self-published author. Do You Really Want To Self-Publish? is a first-rate and very basic introduction, as well as a relatively quick read (161 pages), and is highly recommended for any aspiring author who is seriously contemplating the plunge into self-publishing and needing a clear perspective on what all the demands will be placed upon them in the role of publisher, and a quick survey of the kinds of basic resources that are available. The Dog Walked Down The Street Sal Glynn Cypress House 155 Cypress Street, Fort Bragg, CA 95437 1879384663 $13.95 www.cypresshouse.com The Dog Walked Down The Street: An Outspoken Guide for Writers Who Want to Publish is an excellent guide for any writer who would understand how to work effectively with a publisher or editor. It not only covers the basics of good writing and good marketing: it provides some 'terrible truths' about publishing and marketing and educates writers on the publishing business as a whole. Doing It For Money Daryl G. Nickens, editor Tallfellow Press 1180 South Beverly Drive, Suite 320, Los Angeles, CA 90035 193129058X $24.95 1-800-851-8923 Doing It For Money: The Agony And Ecstasy Of Writing And Surviving In Hollywood is a no- nonsense, insider's account of what writing for the "Hollywood Machine" is really like. From idiotic executives to volatile stars to rewrites that shred the intentions of the original script, Doing It For Money tell it like it is, and offers a wealth of tips, such as registering one's work with the Writers Guild of America as a hedge against plagiarism (both guild and non-guild members can do this for a small fee). A highly readable account, filled with fascinating anecdotes sure to entertain even non-writers as surely as they educate aspiring writers about what to expect. Deftly edited by Daryl G. Nickens for The Writers Guild Foundation, Doing It For Money is a "must- have" reference for any aspiring or practicing entertainment industry screenwriting professionals. The Education Of A Typographer Steven Heller, editor Allworth Press 10 E. 23rd St. #510, NY, NY 10010 www.allworth.com 1581153481 $19.95 1-800-491-2808 It's important to learn the elements of type before embarking on an exploration of graphic design: that's what makes Steven Heller's The Education Of A Typographer so important. Essays, interviews, and course syllabi explore the basics of teaching and learning typography, with writing by top designers and educators providing insights on the finer points of typography. Discussions cover everything from how to choose type among the hundreds of choices available to common elements of sloppy typographical choices, how to identify and eliminate them, and understanding typographic delivery to different audiences. Encyclopedia of the Book Geoffrey Ashall Glaister Oak Knoll Press 414 Delaware St., New Castle, DE 19720 #42510 $49.95 (pb) #42509 $75.00 (hc) Containing over 3,000 alphabetically-arranged definitions of the terms used in bookbinding, printing, papermaker, and the book trade, Glaister's Encyclopedia Of The Book is the standard reference guide. There are also biographical details of printers, authors, bookbinders, bibliophiles; and precise notes on machinery and equipment, famous books, printing societies, book-related organizations, customs of the book trade and much, much more. Encyclopedia Of The Book is indispensable for librarians, bibliophiles, booksellers, historians of the book, practitioners of the book arts and grafts, and to anyone involved in the graphic arts or the book trade. The Erotic Writer's Market Guide The Circlet Press Collective Circlet Press Inc. 1770 Massachusetts Avenue, #278, Cambridge, MA 02140 1885865457 $19.95 www.circlet.com 1-617-864-0492 "The Erotic Writer's Market Guide" is compiled by The Circlet Press Collective and is a compendium of listings of literally hundreds of paying markets for erotic writing. This unique and "user friendly" writer's reference also includes practical, step-by-step advice contributing by working professionals on how to not only write good erotica, but how to sell it and make a career in the genre. There is invaluable information on pay scales and pay rates, tax deduction tips, "writer's rights", notations on the difference between men's and women's erotic fiction, what the editors of erotic magazines and presses want to see in submitted material, and a great deal more. Anyone wanting to write professional in the specialized genre of erotic short stories and novels will find "The Erotic Writer's Market Guide" to be an indispensable asset and a core reference for marketing their work. Every Nonprofit's Guide To Publishing Cheryl Woodard & Lucia Hwang Nolo Press 950 Parker Street, Berkeley, CA 94710 9781413306583, $29.99 www.nolo.com 1-800-955-4775 A critically important aspect of every successful nonprofit organization or association is their newsletter, magazine, and/or website. Cheryl Woodard is a publishing business consultant and co-founder of 'PC Magazine', 'PC World', and 'MacWorld'. Lucia Hwang is an award-winning investigative reporter who, since 2004, has worked as the editor for the magazine of a nonprofit association. In "Every Nonprofit's Guide To Publishing: Creating Newsletters, Magazines & Websites People Will Read" these two professional and experienced women have collaborated to create a thoroughly 'user friendly' instruction manual for non-specialist general readers have find themselves with the responsibility of using their nonprofit organization or association's publication in print or online to raise money, attract and retain members, and increase awareness for their cause with respect to the general public, as well as targeted groups with the populace. Offering a wealth of practical, applicable, step-by-step ideas, suggestions, techniques, and processes, "Every Nonprofit's Guide To Publishing" (which includes an accompanying CD-Rom) covers crafting a mission statement and goals for the publication or website, establishing and adhering to a sound budget, consistently producing high-quality content, designing and printing the publication, creating a compelling website, as well as developing marketing and advertising strategies to support the publication or website. Simply stated, every local, state, regional, national, or international nonprofit organization, regardless of its cause, concerns, or focus, should have a copy of Cheryl Woodard and Lucia Hwang's "Every Nonprofit's Guide To Publishing" on their reference shelf. Also very highly recommended is Cheryl Woodard's earlier title from Nolo Press, "Starting & Running A Successful Newsletter Or Magazine". Everything Get Published Book, The Peter Rubie Adams Media Corporation 260 Center St., Holbrook, MA 02343 1580623158 $12.95 adamsmedia.com The Everything Get Published Book is a definitive, step-by-step, "how to" instructional guide for turning book ideas into published works. Peter Rubie's easy-to-follow instructions on how to write proposals, get an agent, attract the attention of editors and publishers are solid, sound, and essential. Peter Rubie draws upon his expertise and experience as a veteran of the publishing industry, having been an editor, authors, and presently, a literary agent with his own firm of Perkins, Rubie and Associates in explaining how the publishing industry really works and how to adapt to the system and get published. The Everything Get Published Book is enhanced for the aspiring author with hundreds of names of book publishers, executives, and literary agents. Also covered is the new phenomena of electronic publishing, writing seminars, author networking, and a great deal more! Faint Praise Gail Pool University of Missouri Press 2910 LeMone Boulevard, Columbia, MO 65201 9780826217288, $19.95 www.umsystem.edu/upress 1-800-828-1894 Informed and informative, "Faint Praise: The Plight Of Book Reviewing In America" by Gail Pool (a freelance journalist, reviewer, and review editor based in Cambridge, Massachusetts) is an impressively insightful, deftly written, accessibly articulate, expertly knowledgeable, and decidedly analytical survey of the multifaceted and complex world of book reviewing today. Getting a book reviewed can result in prestige for authors and their publishers, improved sales, and a raised public awareness of a particular title struggling for attention against thousands of competing books. They can also bury worthy and literate titles in a sea of inane and flawed books that are published by the tens of thousands every month. "Faint Press" provides a descriptive and comprehensive introduction to the institution of book reviewing, including such issues as why bad reviewing happens despite good intentions, why so many intelligent bibliophiles, knowledgeable readers, and gifted authors can fail at the art, craft, science, and business of writing book reviews. "Faint Praise" takes the reader behind the scenes and shows how books are chosen for review, the context in which book reviewing takes place, including a book review culture that is shows little interest in literature, a surprising antipathy toward criticism, and a vulnerability to the 'seduction of praise'. It's a sad fact of contemporary publishing that reviews so often degenerate into unmerited hype. Very highly recommended for both academic and community library Literary Studies collections, "Faint Praise" should be considered mandatory reading for anyone aspiring to become a book reviewer, and is especially valuable reading for authors, publishers, academicians, and the general reading public. The Fine Print Of Self-Publishing Mark Levine Bridgeway Books c/o Bascom Hill Publishing Group 213 Third Avenue North, Suite 471, Minneapolis, MN 55401 9781933538563, $16.95, www.book-publishers-compared.com There is a memorable scene in the western movie "The Magnificent Seven" where Eli Wallach (playing the role of a Mexican bandit chief) leans over his saddle and says to Yul Brenner (playing the role of a mercenary gunfighter hired to protect a small Mexican village) that with respect to the villagers, "If God did not want them sheared, he would not have made them sheep!". I've often thought that all to often this was the kind of business ethic that many self-publishing or POD (print-on-demand) companies had toward their author clients. Now whenever I'm asked for my advice on POD companies, I'm going to give them the urgent recommendation that they read Mark Levine's "The Fine Print Of Self-Publishing: The Contracts & Services Of 48 Self-Publishing Companies -- Analyzed, Ranked & Exposed" from cover to cover. The focus is upon that all important contract between an author and a publishing company that is willing to take the author's manuscript and turn the authors manuscript into a published book -- for a fee. This handy, 'reader friendly' and 'user friendly' manual is packed from beginning to end with exactly the kind of publishing contract information needed to avoid being cheated, to insure getting what's expected, and to make the capital investment as wisely as possible in terms of selecting the vendor who will provide the best publishing services possible for those authors who cannot get their work published by traditional publishers and/or who do not (or cannot) simply publish themselves. Of special note is Chapter 9 "Publishers To Avoid". The key is the contract -- with all its component parts and fine print. Before signing a publishing contract with any POD company, read Mark Levine's "The Fine Print Of Self-Publishing", it could save you money, anxiety, and disappointment, while increasing your chances for success, sales, and fulfilled expectations. Formatting & Submitting Your Manuscript Cynthia Laufenberg Writer's Digest Book/F&W Pub. 4700 East Galbraith Road, Cincinnati, OH 45236 www.writersdigest.com 1582972907 $19.99 1-800-289-0963 Create appropriate, notable submissions for publication, from proposals and cover letters to complete manuscripts, using Cynthia Laufenberg's invaluable informational guide. Now in an updated and expanded second edition, Formatting & Submitting Your Manuscript is a 'must' for any writer aspiring to publication. Especially valuable are the tips on common mistakes made in the usual submission process, whether it be the initial query letter or the completed work. The Freelance Success Book David Taylor Peak Writing Press PO Box 14196, Savannah, GA 31416 097173304X $19.95 peakwriting.com The Freelance Success Book by writer, editor, and teacher David Taylor is a solidly presented instructional and advice guide to making money off of one's writing. The subjects covered is such a "user friendly" manner range from learning how to create quality writing quickly; to ethical and legal issues (including protecting one's copyright); to the best way to submit query letters; to finding editors interested in one's work; to the basics of successful book writing, and much, much more. An excellent and confidently recommended primer for anyone seriously considering a writing career, covering both writing skills and business, The Freelance Success Book would make a welcome addition to any aspiring writer's reference shelf From Gutenberg To Open Type Robin Dodd Hartley & Marks Publishers 3661 West Broadway, Vancouver, BC, Canada, V6R 2B8 Publishers Group West, distributor 1700 Fourth Street, Berkeley, CA 94710 0881792101 $29.95 www.pgw.com 1-800-788-3123 From Gutenberg To Open Type: An Illustrated History Of Type From The Earliest Letterforms To The Latest Digital Fonts by Robin Dodd (Associate Lecturer, London College of Communications) is a seminal and detailed historical survey of the printed letter from the era of the Gutenberg press moveable fonts down to today's desktop publishing software typefaces. Profusely illustrated throughout, From Gutenberg To Open Type is especially recommended to the attention of academicians, authors, publishers, and non-specialist general readers with an interest in the history of printing as well as professionals, artists and designers who work with type design and print. Of special note are the side panels to the regular text that explains how to use individual typefaces, notes common pitfalls, and showcases specifically related benefits to a given font. Informed and informative, From Gutenberg To Open Type is a welcome addition to personal, professional, and academic library reference collections. From Revolution To Revolution Leona Rostenberg & Madeleine B. Stern Oak Knoll Press 310 Delaware St., New Castle, DE 19720 1584560746 $39.95 www.oakknoll.com From Revolution To Revolution: Perspectives On Publishing & Bookselling by antiquarian book experts Leona Rostenberg and Madeleine Stern is a truly amazing and informative history of the publishing industry, beginning with the 15th century discovery of printing with moveable type down to the phenomena of computer desktop publishing in the 20th century -- and beyond. The publishing scene in America specifically is discussed at length, in this extraordinary account which is especially recommended reading for bibliophiles and Cultural History Studies supplemental reading lists and academic reference collections. The Frugal Book Promoter Carolyn Howard-Johnson Star Publish St. Croix, U.S. Virgin Islands http://carolynhowardjohnson.com 193299310X $17.95 starpublish.com Written by former publicist Carolyn Howard-Johnson, The Frugal Book Promoter: How To Do What Your Publisher Won't is a no-nonsense guide to the basics of building a media kit and media release, forming a solid mailing list that is far more effective than any that could be bought, a wealth of promotional ideas to choose from, suggestions for tailoring a promotion campaign to one's pocketbook and personality, and much more. Also available in an ebook format (1932993118), The Frugal Book Promoter is an excellent resource for any aspiring small press or self-published author looking to get the word out and unafraid of elbow grease. Get Published! Penny C. Sansevieri 1st Books Library 2511 West 3rd Street, Bloomington, IN 47404 0759638241 $15.54 www.booksbypen.com In Get Published!, Penny Sansevieri draws upon her professional experience as a author and e-newsletter publisher to teach emerging writers how to empower themselves to publish and market their own work. With an emphasis for the new print-on-demand (POD) technologies, Get Published! explores a variety of on-line publishers including 1st Books Library, Xlibris, iUniverse, and five others, and offers a practical, comprehensive, "user friendly", step by step guide to the chaotic task of publishing and promoting a book in the competitive and rapidly evolving marketplace. Filled with resources, media contacts, and industry tips, tricks, and techniques, Get Published! is a "must" for any new writer who is ready to move beyond rejection slips to see his or her work in print! Get Published Today! Penny C. Sansevieri InfinityPublishing.com 519 West Lancaster Avenue, Haverford, PA 19041-1413 0741411113 $15.95 1-877-289-6225 Get Published Today!: No More Rejections by San Diego based publishing expert Penny C. Sansevieri is an upbeat, informed and informative guide with a particularly recommended section focusing specifically on Print-on-Demand (POD) publishers and how they can work to the benefit of the fledgling self-published author. From surveying the numerous on-demand publishers out there, to tips on marketing one's book, holding book signings, Internet resources, and more, Get Published Today! is an excellent introductory instructional reference as well as a long-term supplemental resource both for authors who have decided upon the POD route, as well as writers/publishers seeking to effectively market and promote any small press published title. The Gidley Guide To Self-Publishing Jan Gidley J. Gidley Associates PO Box 551, Dunedin, FL 34697 0971221103 $7.95 1-727-736-2818 The Gidley Guide To Self-Publishing is a slim (40 pages), inexpensive guide to the basics of self-publishing designed to help the novice writer become capably informed about the self-publishing process. Readers will learn how to determine the need for editing, designing, and proofreading their manuscript for publication; develop specifications for printing and binding; create a basic marketing plan; apply for a CIP number; obtain a copyright on their work; order an ISBN; develop a budget for their book publishing project; determine packaging and shipping features; and find further information on the Web, at the local library, and at the bookstore. The straight-forward, easily accessible text is enhanced with invaluable lists of writing groups and book organizations. If you are considering self-publication for your work, begin with a careful reading of The Gidley Guide To Self-Publishing! Go Ahead Self-Publish Eileen Birin Neelie Publishing 20791 N. 62nd Dr., Glendale, AZ 85308 0965533913 $11.95 1-623-561-6751 Go Ahead Self-Publish is based on the real-life experiences of fifteen authors who have published their own work and is packed with personal accounts, useful writing tips, how-to checklists, references, and publishing associations. Birin covers editing and proofing the draft; designing the cover; preparing the manuscript; procuring technical support; choosing a printer; promoting and selling the book; establishing a business; marketing on the Internet; useful writing tips; and suggested references for further reading. Go Ahead Self-Publish is a useful and recommended introduction for all enterprising writers considering the option of self-publishing in order to make their work accessible to the reading public. Graphic Design For 21st Century Desktop Publishers Marvin Jacobs, CFSP & Linda I. Studer Words and Pictures Publishing PO Box 40, N. Olmsted, OH 44070 www.wppublishing.com 0962970034 $49.00 1-800-544-5314 Now in an updated and expanded second edition, Graphic Design For 21st Century Desktop Publishers by Marvin Jacobs (President of Ameritype Art, Inc.) and Linda I. Studer (Associate Professor, Stark State College of Technology, Canton, Ohio) is a solidly presented "how-to primer" on successfully entering the challenging and every-changing field of computer graphic design which is especially relevant for personal or professional desktop publishing. Basic advice, tips, tricks, and techniques for creating professional quality websites, forms, business graphics and more are discussed in detail. Enhanced with numerous black-and-white illustrations which add a particular clarity to each point, Graphic Design For 21st Century Desktop Publishers is confidently recommended as being a truly first-rate, "user friendly" instructional and reference manual. Grass Roots Book Marketing Rusty Fischer Filbert Publishing PO Box 326, Kandiyohi, MN 56251 0971079668 $13.95 1-320-212-4457 Grass Roots Book Marketing is a handy guidebook of free or inexpensive tips, tricks, and techniques for creative book marketing self-published eBooks and POD titles. Nearly three hundred ideas for getting the word out on one's book are succinctly summarized and range from promoting an e-book by letting people read the first couple chapters for free; to providing an attractive display case with copies of one's book to beauty and barber shops; to submitting the website for one's book to a host of search engines; to utilizing QVC television programming, Grass Roots Book Marketing is an excellent supplementary resource for any dedicated self-publisher. If you have an eBook or a POD published title, either fiction or non-fiction, the you need to read your way through Rusty Fischer's Grass Roots Book Marketing! Grassroots Marketing For Authors And Publishers Shel Horowitz AWM Books 16 Barstow Lane, Hadley, MA 01035 0961466634, $24.95 www.frugalmarketing.com/shop.html Shel Horowitz is an accomplished professional consultant and practitioner in the art and science of small press publishing. Shel draws upon many years of hard won experience and expertise to write and publish "Grassroots Marketing For Authors And Publishers", a 292-page compendium of descriptive commentary, advice, tips, techniques, resources, instructions, and examples of how an author can go about successfully marketing their book in a highly competitive and often volatile marketplace. Shel has included seven different marketing models that authors can draw upon to create inexpensive yet very effective websites as part of their overall book marketing strategy. Also included are two complete, full-length marketing plans that are actually based on two of Shel's author clients. Examples of eight actual press releases and six successful media pitches are provided as templates. Exemplary anecdotal stories drawn from some forty-one authors and publishers, plus about a dozen publishing industry experts, provide aspiring authors with real-life examples of what they can do to promote and marketing their book regardless of genre. Enhanced with a 16-page resource appendix listing dozens of useful books, website, publications, book coaches, organizes, etc., "Grassroots Marketing For Authors And Publishers" can be considered an informed, user friendly, 'how to' book marketing seminar/workshop in a single volume. Of special note are Shel's commentaries on why books (and their authors) fail in bookstores, online marketing, and operating profitably in a market where only about ten percent of self-published and small press titles sell more than 1000 copies. It should be noted that the Midwest Book Review is favorably cited on seven occasions within the pages of "Grassroots Marketing For Authors And Publishers". Nevertheless, there is no conflict of interest when strongly recommending "Grassroots Marketing For Authors And Publishers" to the attention of 'midlist' authors of major publishing houses who find themselves shouldering the burden of promoting and marketing their books, self-published authors who have established their own imprint, authors who utilize the services of Print-On-Demand (POD) companies to turn their manuscripts into finished books, as well as authors whose books are published by small presses and niche publishers. "Grassroots Marketing For Authors And Publishers" is the ideal reference manual for anyone having to promote a book with little or no available capital for publicity and promotion. Indeed, studying Shel's advice and instructions carefully could well make the difference between commercial success or failure for an author or a publisher. Grassroots Marketing: Getting Noticed in a Noisy World Shel Horowitz Chelsea Green Publishing PO Box 428, White River Junction VT 05001 http://www.frugalmarketing.com 1890132683 $22.95 1-800-683-WORD Grassroots Marketing is a great book for small business owners who want to improve their company's marketing and do so inexpensively. The book surveys nearly every marketing method known to man. Horowitz says that the average U.S. adult is exposed to about 2,000 marketing messages each day. So, entrepreneurs really need to make their message stand out from the crowd. Further, Horowitz argues that the average small business, individual, or organization needs to market very inexpensively. Horowitz summarizes marketing as: 1) Identifying your target market; 2) Getting the right information and message to your market; and 3) Convincing the target customer to do business with your company. Horowitz discusses: - Choosing a company name and how the name impacts marketing - Designing logos - Writing press releases - Writing professional articles to market your business - Using Yellow Page ads effectively - Direct mail: when it's effective and when it's not - Bumper stickers and billboards - Radio and TV advertising via free publicity - Internet marketing and getting listed on search engines - Affiliate marketing - Telemarketing - Personal sales and multilevel marketing - Word-of-mouth referrals and networking to get them - Branding and creating 'buzz' The chapter about effective copyrighting is especially strong. Horowitz expands the basic AIDA formula (Attention, Interest, Desire, Action) into ten points of effective copywriting. Horowitz writes: "Great Copywriting: 1. Catches the reader's attention with something relevant; 2. Addresses the reader's fears, anxieties, and/or aspirations; 3. Stresses specific benefits to the user, not the features that leads to those benefits; 4. Offers to solve the reader's problem, in the most specific terms possible; 5. Provides the reader with a chance to acquire something of clear value-but only for a limited time; 6. Pulls the reader toward immediate action; 7. Shows the consequences of failure to act; 8. Includes solid, substantial validation of your claim by someone else (a customer, an expert); 9. Backs up claims with comparisons to competitors; and 10. This should be obvious-provides the necessary order form, address, and/or telephone number to allow the reader to move forward." The strength of the chapter about writing effective copy isn't surprising, given that Horowitz is a professional copywriter who helps companies develop advertising (www.accuratewriting.com). Horowitz also helps entrepreneurs plan marketing and publicity campaigns. Grassroots Marketing gives many resources throughout. Not every marketing method discussed in Grassroots Marketing will be appropriate for your company. For example, while a plumber will benefit greatly from a Yellow Page Ad (Horowitz says that people tend to consult the Yellow Pages during emergencies among other occasions), other entrepreneurs will benefit more from direct mail. And, while Horowitz says that balloons with logos are best used to draw people to events, financial advisors will probably not want to place their business logo on balloons. Grumpy's Guide To Global Marketing For Books Carolyn Mordecai Nittany Publishers LLC PO Box 80362, Phoenix, AZ 85060 0961382333 $21.95 1-602-216-0259 In Grumpy's Guide To Global Marketing For Books, award winning author Carolyn Mordecai reveals herself to also be a rather gifted marketeer and book promoter. Here is a compendium of insights and advice that can profitably and confidently be incorporated into any book, CD, video or DVD marketing plan with respect to writing a effective publicity release for the global media; conducting a promotional campaign designed specifically for world journalists; creating and utilizing hype in magazines, e-zines, and newsletters; target international broadcasting networks; making foreign rights deals; locating international trade shows; networking international with members and personnel of publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers. Every aspect of marketing internationally is covered with "user friendly" detail that will enhance any author, publicist's or small press publisher's promotion and marketing efforts. If you only have time to read one book promotion and marketing title this year, make it Carolyn Mordecai's Grumpy's Guide To Global Marketing For Books! A Heavenly CraftDaniel De Simone, editor George Braziller 171 Madison Ave., NY, NY 10016 0807615366 $50.00 1-800-233-4830 Author Daniel De Simone is curator of the Lessing J. Rosenwald Collection at the Library of Congress, and his background lends well to an authoritative survey of 19th and 20th century scholarship on early woodcuts in hand-printed books. Other experts join in the production of A Heavenly Craft: The Woodcut In Early Printed Books with articles considering major woodcut book editions, from religious texts to period productions around the world. Add a healthy dose of color reproductions and fine close-ups and you have a seminal contribution to publishing history collections and supplemental reading lists -- as well as a specialty art library 'must'. A History of the Frankfurt Book Fair Peter Weidhaas, author C.M. Gossage and W.A. Wright, translators The Dundurn Group 3 Church Street, Suite 500, Toronto, Ontario, Canada, M5E 1M2 9781550027440, $40.00 www.dundurn.com Book fairs have been an important part of the publishing industry since the days of Gutenberg and the invention of movable type. Recognized as the Mecca for all who are connected to the book publishing industry, the Frankfurt Book Fair is over five hundred years old. "A History of the Frankfurt Book Fair" looks to cover all of it's history, as covered by the director of the event for a quarter of a century, and author of "A History of the Frankfurt Book Fair", Peter Weidhaas. Fascinating, expertly written, and full of anecdotes and insights, "A History of the Frankfurt Book Fair" is strongly recommended as a core addition to personal, professional, academic, and community library collections, as well as the for non-specialist general reader seeking to learn more about the origin of the model that all modern book fairs follow. Home Publishing David Hoye Techno Publishing/Level Press 227 SW Fourth Ave Gainesville FL 32601 0970245149 $19.95 1-352-264-8100 Home Publishing: How To Print, Bind, Publish And Sell Your Book For The Cost Of Paper, Ink, & Glue is a practical and solid guide to making hundreds of professional-quality copies of one's own book. This thoroughly "user friendly" how-to guide was itself home-published, at the cost to the author and home publisher of 87 cents per copy (and in this context, note it's $19.95 cover price!), and is as presentable as any other trade paperback designed for aspiring self-published authors. An included CD-ROM offers forms for letters and address labels, in addition to this book's instructions for greatly reducing the cost of a self-publishing venture. An excellent instructional guide and reference, Home Publishing offers a complete do-it-yourself course of action worth exploring for anyone seeking to profitably publish their own work. How I Got Published Ray White & Duane Lindsay, editors Writer's Digest Books c/ o F&W Publications, Inc. 700 East State Street, Iola, WI 54990 9781582975108, $16.99 www.fwpublications.com 1-800-726-9966 How I Got Published: Famous Authors Tell You in Their Own Words is an anthology of true anecdotes from a wide variety of successful authors telling how they managed to break into the business and launch a successful writing career, all in their own words. Editors Ray White and Duane Lindsay have also peppered How I Got Published with general tips, tricks, and techniques for would-be authors, including ten "absolute" rules to follow for publishing success. From the importance of sheer bloody-minded stubbornness, to making connections with literary agents and editors, to the value of joining a critique group, how to not take rejections personally, and much more, How I Got Published is both an inspirational text and a handy guidebook to how breaking into the publishing world really works. How to Make Money Publishing from Home Lisa Shaw Prima Publishing 3875 Atherton Road, Rocklin, CA 95765 0761508120 $13.00 1-916-632-4400 Author and experienced home-based publisher Lisa Shaw has developed a practical, easy-to-follow guide revealing everything necessary to launch a successful do-it-yourself publishing business. How To Make Money Publishing From Home contains everything necessary to know how to profitably publish books, newsletters, greeting cards, and magazines. Shaw divides her "how-to" manual into three sections that includes information about the rapid growth in publishing, the various types and categories of publishing, and the "nuts and bolts" practicalities of running a home-based publishing business. Readers will learn how to identify and sell to promising markets, select what kind of publication would be best for you, choose the best service providers and equipment, manage a home-based publishing business for maximum profit, and much more! For anyone contemplating a small press or self-publishing venture, How To Make Money Publishing From Home is the best $13 pre-publishing investment they could make! How To Publish Your Children's BookLiza N. Burby Square One Publishers 115 Herricks Road, Garden City Park, NY 11040 0757600363, $17.95 www.squareonepublishers.com 1-877-900-2665 Books for children preschool through young adult has always been a substantial part of the publishing industry. It is also one a volatile and competitive market that can be confusing and difficult for the novice author and inexperienced publisher. "How To Publish Your Children's Book" by award-winning author and former children's book editor Liza N. Burby is a comprehensive and thoroughly 'user friendly' instruction guide that will prove an invaluable reference for anyone aspiring to publish (or be published) and market a book for children regardless of its genre or the intended age category of its targeted readership. "How To Publish Your Children's Book" covers such diverse but essential issues as creating effective submission packages, how authors can identify the best publisher for their particular title, learn to avoid common problems encountered in publishing, understand and benefit from publishing contracts, accessing and utilizing publisher resources, the growing phenomena of electronic publishing such as eBooks, maximizing results while minimizing time, cost and effort, and so much more. Enhanced with the addition of a glossary, a resource list, and an index, "How To Publish Your Children's Book" is essential reading for anyone contemplating publishing a children's book whether it is through an established press, and independent publisher, or as a self-published project. How To Publish Your Nonfiction Book Rudy Shur Square One Publishing 115 Herricks Road, Garden City Park, NY 11040 075700002, $16.95 www.squareonepublishing.com Publishing books is always a highly competitive and volatile business. Fortunately, when it comes to aspiring authors of nonfiction, there is an excellent and thoroughly 'user friendly' how-to guide on how to get published. "How To Publish Your Nonfiction Book: A Complete Guide To Making The Right Publisher Say Yes" is that highly recommended instruction manual expertly written by Rudy Shur (co-founder of the Avery Publishing Group where he was responsible for the acquisition of more than one thousand nonfiction titles). Aspiring writers of nonfiction (regardless of its subject matter or category) seeking to be published will benefit from a true insider's perspective; learn just how they can create an effective submission package, write cover letters that will receive a serious reading; avoid common mistakes; utilize an easy-to-use, eight-step system for manuscript submission; read and understand a basic publishing contract; minimize time and cost while maximizing results; access and utilize up-to-date resources; and even some new ways to hone writing skills. Simply stated, if you are the author of a nonfiction book and are seeking publication, you need to read Rudy Shur's "How To Publish Your Nonfiction Book". How To Publish Your Novel Ken Atchity, et al. SquareOne Publishers 115 Herricks Road, Garden City Park, NY, 11040 0757000495, $18.95 www.squareonepublishers.com An academician, literary manager, and the author of fourteen books (including 'A Writer's Time" and "Writing Treatments That Sell", Ken Atchity (with the assistance of Andrea McKeown, Julie Mooney, and Margaret O'Connor) offers sound, practical, instructive advice for aspiring authors on getting their fiction published in today's highly competitive publishing industry. Beginning with the basics of fiction publishing with respect to various and diverse types of fiction, "How To Publish Your Novel: A Complete Guide To Making The Right Publisher Say Yes" covers everything from finding the right literary representative and/or publisher, crafting an effective plan of action ranging from deciding to self-represent or use a literary agent; to developing a proposal package; to selecting a list of potential publishers; to publishing contracts; to building a career as a professional author, to promoting a published novel. Enhanced with an extensive section of resources including a glossary, specialized bibliographies, lists of writers groups, writer resource websites, and more, "How To Publish Your Novel" is an essential and basic addition to personal and community library Writing/Publishing reference collections. How To Publish Your Poetry Helene Ciaravino SquareOne Publishers 115 Herricks Road, Garden City Park, NY, 11040 0757000010, $15.95 www.squareonepublishers.com Poetry is an especially difficult field in which to be published. An ideal instruction manual for aspiring poets seeking to have their poetry published, "How To Publish Your Poetry: A Complete Guide To Finding The Right Publishers For Your Work" by book editor, freelance writer, and published poet Helene Ciaravino has compiled a step-by-step 'how to' instruction manual that will materially assist the complete novice to publishing to have their poetry put into print and made available to as large a readership as possible. Writers of poetry seeking publication will be able to maximize their chances for becoming published; will learn how to create an effective submission package; avoid common mistakes in their attempt to become published; learn how to craft a cover letter for their manuscript that will attract the attention of acquisition editors; utilize a simple but practical seven-step system for becoming published; minimize the time, effort, and financial costs of becoming published; take advantage of available resources for the aspiring poet; learn about a diversity of outlets for poetry; and benefit from honing their skills at the craft of writing poetry. Of special note is what Helene Ciarvaino has to say about self-publishing with respect to poetry. Especially recommended for academic and community library Writing & Publishing reference collections, anyone contemplating becoming a published poet should give "How To Publish Your Poetry" a very careful reading. It is a veritable gold mine of practical, useful, time-tested information, ideas, and instructions. How to Self-Publish and Market Your Personal Growth Books Linda Mackenzie The Crossing Press PO Box 1048, Freedom, CA 95019 0895949814 $12.95 1-831-722-0711 Linda Mackenzie's How to Self-Publish and Market Your Personal Growth Books is an inclusive, step-by-step guide which provides the self-publisher a concise, easy-to-use instructional guide to successfully minimize effort and maximize success in their self-publishing project. A practical handbook addressing all phases of the book making and marketing process, How to Self-Publish and Market Your Personal Growth Books is also insightful reading for all writers with its candid overview of the book industry's requirements and methods for success. Self-publishing can be a viable alternative to getting a book published. The maze of steps and methods of action required to successful self-published and marketing need not be overwhelming. How to Self-Publish and Market Your Personal Growth Books will go a long way toward's assisting anyone to succeed their first time out as a self-published author. How To Start A Home-Based Writing BusinessLucy V. Parker The Globe Pequot Press PO Box 480, Guilford, CT 06437 9780762744015, $18.95 www.globepequot.com 1-800-243-0495 A previous edition of Lucy V. Parker's "How To Start A Home-Based Writing Business" was recommended by the staff of Midwest Book Review to anyone aspiring to earn a living through their writing as being "A superbly presented, complete-in-one-volume manual. An invaluable user-friendly, highly recommended 'how to' guide specifically for freelance writers." Now in a newly updated and expanded seventh edition, that original assessment has been further strengthened and justified. Featuring a jargon-free, eminently practical, informed and informative text of instruction, advice, and commentary, "How To Start A Home-Based Writing Business" is enhanced with the inclusion of Business-Success Worksheets, Prospect Information Forms, Estimate Forms, Job-Log and Job-Control Forms, a Checklist of Key Client Types, Profiles of Success Stories, Guidelines for Software Selection, Business Resources, and a Source Directory making it a completely up-to-date instructional reference that will prove enduring valuable to anyone seeking to establish a career writing be it with fiction, non-fiction, or any combination of the two. How To Start A Magazine And Publish It Profitably James B. Kobak M. Evans and Company, Inc. 216 East 49th Street, NY, NY 10017 0871319276 $29.95 www.mevans.com How To Start A Magazine And Publish It Profitably by business consultant and entrepreneur James B. Kobak is a no-nonsense, imminently practical, how-to guide to the magazine market, including a wealth of invaluable "tips, tricks and techniques" on how to raise venture capital, why some magazines succeed while others go bankrupt, how to choose the best name and develop a solid business plan, and much, much more. An informed and informative, highly readable primer, How To Start A Magazine And Publish It Profitably is an absolute "must-read" for anyone seriously interested in venturing into the world of magazine publishing. How To Start And Produce A Magazine Or Newsletter Gordon Woolf The Worsley Press c/o FAP Books Inc. PO Box 540, Gainesville, FL 32602-0540 1875750150 $19.95 worsleypress.com Now in an updated and expanded third edition, Gordon Woolf's How To Start And Produce A Magazine Or Newsletter is the best instructional guide for aspiring publishers of a magazine or newsletter available today. Drawing upon his more than thirty years of professional experience in magazine and newsletter publication, Woolf covers all aspects of the process from determining what kind of magazine or newsletter to publish, what is meant by "copy", and producing a publication, to the publishing options and alternatives of photocopying; small offset printing; illustrations; layout and design; paste up; computer productions; the e-zine; the economics of publishing; distribution; the legal ramifications of publishing; and more. If you are contemplating publishing a magazine or newsletter, in print or on the Internet, then begin with a thorough reading of Gordon Woolf's How To Start And Produce A Magazine Or Newsletter. How To Start & Run A Small Book Publishing CompanyPeter I. Hupalo HCM Publishing Box 18093, West Saint Paul, MN 55118 0967162432 $18.95 hcmpublishing.com How To Start & Run a Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by author, publisher, and book reviewer Peter I. Hupalo is a highly practical, useful and "user friendly" guide written especially for authors who are considering private publishing as an alternative to being published by an established press, as well as those who are considering launching their own independent publishing businesses for producing their own works and/or those of others. Individual chapters address a range of relevant issues ranging from the determination of how many copies of a book to print, to successful and unsuccessful marketing techniques (direct mail is strongly discouraged due to its expensive nature and low likelihood of turning a profit), to pricing the book for maximum commercial return, to itemizing deductible costs, inventory accounting, book production, record keeping, and much, much more. A first-rate primer and a "must-read" for anyone seriously thinking of entering the exciting and often competitive world of independent publishing, How To Start & Run A Small Book Publishing Company is a welcome and recommended addition to any personal reading list or professional "do-it-yourself" instructional reference shelf. How To Write A Successful Book Proposal In 8 Days Or Less Patricia L. Fry Matilija Press 323 East Matilija Street, Suite 110, Ojai, CA 93023 0961264292 $12.99 matilijapress.com How To Write A Successful Book Proposal In 8 Days Or Less by successful author Patricia L. Fry is a definitive, "user-friendly" guide, which is especially recommended to writers trying to attract a publisher for their manuscript. Written in a easy-to-follow format, How To Write A Successful Book Proposal In 8 Days Or Less includes the simple ten-step lesson that educates the reader on how to write a complete book proposal, locate and approach publishers, evaluate fee-based POD publishers, choose a title that will sell, build promotion into the book, sell yourself in the "about the author" section, organize the chapter outline, promote the book outside of bookstores, make book signings successful, and write a more successful, marketable book. How To Write A Successful Book Proposal is an invaluable addition to any novice author's reference shelf and has much to commended to even experienced and published writers as well. How To Write And Publish Your Own eBook Jim Edwards & Joe Vitale Morgan James Publishing 1225 Franklin Avenue, Suite 325, Garden City, NY 11530-1693 1600371523, $19.95 www.morganjamespublishing.com 1-800-485-4943 The collaborative work of Jim Edwards and Joe Vitale, "How To Write And Publish Your Own eBook...In As Little As 7 Days" is a complete, methodical, step-by-step instruction manual in publishing ebooks. Both Edwards and Vitale are drawing upon their enormously successful careers publishing ebooks and now share their particular body of expertise to reveal all of the steps and processes that will enable publisher to expand their revenue streams through the inclusion of a line of ebooks. "How To Write And Publish Your Own eBook" is particular recommended to the attention of self-published authors and small press publishers wanting to participate in the growing ebook market which shows strong promise of becoming more and more economically viable as the internet and the lap top computer become as commonplace with young generations as print publications and audiobooks are to their elders. Any author and any publisher considering expanding into the ebook market with their titles should give a careful reading to this superbly organized and presented 'do-it-yourself' manual. I Could've Written A Better Movie Than That! Derek Rydall Michael Weiser 11288 Ventura Boulevard, #621, Studio City, CA 91604 1932907076 $26.95 www.mwp.com There are plenty of movies on the market which feature substandard writing - so bad that even an audience member might think they can do better, let alone an aspiring screenwriter. If you're a member of the latter group, I Could've Written A Better Movie Than That! How To Make Six Figures As A Script Consultant Even If You're Not A Screenwriter is for you. It tells how to use this sense of perfection to earn cash as a script consultant, and comes from author Rydall's years of experience in the industry. Chapters show how to analyze stories in any form, write coverage, repair scripts, negotiate contracts and more. Plenty of books tell how to write the script: few, except for this, tell how to make money repairing one. "I Liked It, Didn't Love It" Rona Edwards & Monika Skerbelis Lone Eagle Publishing Company 1024 N. Orange Dr, Hollywood CA 90038 www.hcdonline.com 1580650627 $18.95 1-800-815-0503 Titled after the most common rejection line listed by studio executives, "I Liked It, Didn't Love It" is a no-nonsense guide to what happens to one's screenplay or novel when it is submitted to a studio or production company, and how to maximize one's odds of getting picked up. Written by a pair of industry insiders who have developed and sold screenplays for fifteen years, as well as teaching feature film development classes at UCLA for the past seven years, "I Liked It, Didn't Love It" covers important details to polish in one's writing, the art of pitching, crossing into television and cable movies, and much more. The refreshingly blunt honesty of "I Liked It, Didn't Love It" makes it as entertaining for readers of all backgrounds as it is vital for anyone looking to make a name or career for themselves in the screenplay industry. Highly recommended. Jan Tschichold, Designer Richard B. Doubleday Oak Knoll Press 310 Delaware Street, New Castle, DE 19720-5038 1584561785, $39.95 www.oakknoll.com 1-800-996-2556 Jan Tschichold, Designer: The Penguin Years is a seminal and impressive contribution to the history of publishing with its focus on Jan Tschichold and his influence with respect to the typographic revolution that was applied to Penguin's mass production of books for the general populace. Author Richard B. Doubleday (Assistant Professor of Art, Department of Graphic Design, College of Fine Arts, Boston University) brings a special research-based expertise to providing an historical and analytical survey of Tschichold's contributions during the mid to late 1940s that saw the emergence of a wide ranging Penguin Book Series that included both fiction and non-fiction. Many of Tschichold's preliminary hand drawn cover and title page designs are made public for the first time in order to demonstrate and document his meticulous attention to detail and the development of his 'New Typography'. Enhanced with the inclusion of an extensive bibliography on Tschichold's writings and historical appendices of his inter-office memoranda and texts, "Jan Tschichold, Designer" is a significant addition to academic library collections on the history of publishing, and an especially recommended for students and non-specialist general readers with an interest in typography, book design, and the publishing industry. Journal Publishing Gillian Page, et.al. Cambridge University Press 40 West 20th Street, NY, NY 10011-4211 0521441374 $54.95 1-212-924-3900 From conception to editing and marketing, Journal Publishing surveys the technical world of journal publishing and will provide essential, practical reference for college-level students of journalism who want a thorough understanding of the publishing process. Chapters survey response rates, permissions, marketing resources, and all the fundamentals involved in journal production. Journal Publishing is the fine study results. Jump Start Your Book SalesMarilyn Ross & Tom Ross Communication Creativity PO Box 909, Buena Vista, CO 81211 0918880416 $19.95 1-800-311-8355 Tom and Marilyn Ross are the founders of SPAN (Small Publishers Association of North America) and publish "SPAN Connection", an informative newsletter of marketing tips, tricks and techniques designed for small press publishers. In Jump Start Your Book Sales: A Money-Making Guide For Authors, Independent Publishers And Small Presses, they have distilled their many years of experience and expertise into a single volume of practical, "user friendly" information, ideas and practices that anyone can utilize to get a book into a catalog, develop bulk premium sales, conduct effective author signings and tv/radio interviews, generate free publicity, utilize the Internet as a marketing tool, sell to libraries, book clubs, and even television "home shopping" networks like QVC. The informative, accessible, occasionally inspiring text is sprinkled with real-life "how-to" success stories, relevant websites (and cites the Midwest Book Review on pages 42, 48, 65, 111, and 140), forms, checklists, sidebars and samples, illustrations, and resource lists of publicity/promotional contacts. Jump Start Your Book Sales is a very highly recommended, invaluable, cost-effective, "core" title for all aspiring authors seeking to self publish; small presses operating on a shoe-string or "no string" promotional budget, speciality, academic and regional presses seeking to operate profitably, and authors with books by major publishers but unsatisfied with their promotional efforts. Kitchen-Table Publisher Thomas A. Williams Venture Press 12445 NW 10th Court, Coral Springs, FL 33071 1878853635 $49.95 1-954-796-0104 Kitchen-Table Publisher is a fact-filled, detail-packed "how-to" manual, a series of small press publishing seminars under one cover that gives step-by-step instructions for starting a home-based publishing business. A home-based, niche-market publishing business can be a very satisfying or very frustrating venture. Kitchen-Table Publisher is in a three-ring binder format whose chapters cover an overview of home-based publishing, setting up shop, preliminary money matters, how to do a preliminary market analysis, how to publish city and regional magazines, newcomer guides, travel and tourism guides, "Quality of Life" magazines, apartment and real estate guides, eight specialty book projects, weekly newspapers, shoppers' guides, speciality tabloids, publishing association and membership directories. Also covered are such subjects as selling information by mail, making money from secondary profit centers, hiring the people you need at a price you can afford, saving money on printing, and selling your publication. Kitchen-Table Publisher is further enhanced with appendices offering a simple sales manual, forms, and resources. Kitchen-Table Publisher is an informative, practical compendium of experienced advice that will prove to be of immense value for anyone contemplating the creation of their own home-based publishing venture, and for those independent and small press publishers with titles and author resources that would lend themselves to niche-based magazine and newsletter sales. Highly recommended! Letters Of CreditWalter Tracy David R. Godine PO Box 450, Jaffrey, NH 03452 www.godine.com 1567922406 $19.95 1-800-344-4771 Typesetting has evolved from a hands-on metalworking skill to one generated by photos and computers - and the changing methods shows no signs of stability. Walter Tracy's Letters Of Credit: A View Of Type Design traces the movement from hot metal production to computers, arguing the letter forms themselves are always in a state of flux, no matter what their delivery system. Tracy has fifty years of professional experience as head of type design: his analysis criticizes type-design aesthetics and identifies common elements of hype and misinformation in the industry. Linda Radke's Promote Like a Pro Linda Radke Five Star Publications, Inc. PO Box 6698, Chandler, AZ 85246-6698 1877749362 $19.95 1-480-940-8182 Linda Radke's Promote Like A Pro: Small Budget, Big Show is a practical, methodical, comprehensive, step-by-step guide to promoting anything from books to businesses even when financial resource restricted. Linda Radke offers an easy-to-read, "how to" guide for publicity, promotion and marketing aimed primarily at self-publishers, but whose fundamental ideas, concepts, and techniques apply to creating and executing promotional campaigns for just about any product or service. Linda Radke's Promote Like A Pro is an invaluable instructional and reference guide for self-published authors, small presses, and even the authors published by major houses but are not being effectively promoted by their publicity and marketing departments. |
